Day of the Dead-Inspired display gives AROMA CAR a distinctive retail presence

Distinctive retail display brings AROMA CAR's air freshener vision to life
The AROMA CAR retail display shows how creative retail display can combine visual impact with practical functionality. Developed for Poland-based MTM Industries Sp. z o.o., the display uses a bold, Day of the Dead-inspired concept to differentiate the fragrance collection on the shelf, while the use of corrugated material supports easy transport, straightforward assembly and recyclability. The project was nominated for the ART OF PACKAGING 2026 award in the Display POS category, recognizing its distinctive approach to retail display design.

The Challenge

Poland-based MTM Industries Sp. z o.o. wanted to make the AROMA CAR fragrance collection stand out in-store and reflect its distinctive, eye-catching design. The aim was to create a retail display that would showcase the products while communicating the brand’s identity and catching shoppers’ attention.

The Approach

The team created a multi-level point-of-sale (POS) display inspired by Mexico’s Day of the Dead celebration. The coffin-shaped design, sugar skull-inspired figure and contrasting graphics give the display a bold, distinctive look. High-definition digital printing brings out the details, while the corrugated cardboard construction provides stability and makes the display easy to transport and assemble.

The Result

The display does more than present the products. Its unusual shape and strong visual identity help the AROMA CAR collection stand out on the shop floor and build brand recognition. Made entirely from recyclable corrugated material, it combines eye-catching design with recyclability at the end of its useful life. The project was also nominated for the ART OF PACKAGING 2026 award in the Display POS category.

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