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Carrier Bag Papers & Retail Wrapping Papers - Europe

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Carrier Bag Papers & Retail Wrapping Papers - Europe
Our kraft papers for bags and wrapping blend strength, printability and sustainability—perfect for carrier bags, boutique bags and premium retail wrapping.

Smurfit Westrock carrier bag paper and kraft wrapping papers are produced for converters and bag manufacturers across Europe, combining mechanical strength, print performance and sustainable fiber to meet the demands of modern retail and consumer brand packaging. Available in Machine Finished (MF) and Machine Glazed (MG) finishes across a range of grammages, our kraft paper for bags is engineered for reliable performance on high-speed converting and bag-making lines. From supermarket carrier bags and branded boutique bags to premium wrapping paper, our European portfolio offers fit-for-use solutions backed by FSC and PEFC certified supply. Explore our full range of kraft paper rolls from Smurfit Westrock.

Sustainability

Our papers for retail bags and wrapping are recyclable, biodegradable, and produced in FSC® and PEFC certified mills. They support circular economy principles and enable retailers to reduce their environmental impact by replacing plastic bags with sustainable, renewable paper alternatives.

Food contact

Our Kraft papers are suitable for direct contact with food. Contact us for detailed declarations.

Mechanical resistance

Engineered for high-speed converting and bag-making, these papers resist folding, gluing and filling stresses, ensuring bag integrity during transport—even under heavy loads.

Printability

Both MF and MG papers provide excellent print surfaces—MG papers feature a smooth, glossy finish that enhances color and vibrancy, while MF papers offer a smooth, matte finish ideal for branding.

Our range of papers for retail bags and wrapping

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Carrier Bags Papers

Carrier Bags Papers

Our strong kraft papers for supermarket carrier bags are engineered to handle heavy loads with outstanding tear resistance and excellent printability, making them ideal for high-volume retail and grocery applications. Fully recyclable and biodegradable, our carrier bag paper help can retailers meet sustainability goals by replacing plastic bags with renewable, paper-based alternatives.

Paper finish

Available in both Machine Finished (MF) and Machine Glazed (MG) finishes. 

Strength properties

Grammages range from 70–120 g/m², offering high tensile strength and tear resistance for reliably carrying heavy groceries or retail items.

Printability

Both MF and MG papers offer excellent print surfaces—MF provides a smooth, matte finish ideal for branding, while MG’s glossy surface enhances color and detail - perfect for logos and promotional messaging.

Mechanical resistance

Engineered for high-speed converting and bag-making, these papers resist folding, gluing and filling stresses, ensuring bag integrity during transport—even under heavy loads.

Boutique Bag Papers

Boutique Bag Papers

Premium kraft papers for boutique bags are designed for high-quality printing and an elegant presentation, allowing retailers to showcase their brand with style. Fully recyclable and biodegradable, our kraft paper for bags offers a sustainable, paper-based alternative to plastic, helping retailers achieve their environmental goals. 

Paper finish

Available in both Machine Finished (MF) and Machine Glazed (MG) finishes. 

Strength properties

With grammages from 70 to 120 g/m², this paper offers excellent tensile strength and tear resistance, ensuring durability while maintaining a refined look for premium retail use.

Mechanical resistance

Designed for automated bag-making and converting lines, these papers withstand folding, gluing and handling stresses, ensuring a durable and refined final product. 

Printability

Boutique bags demand impact—our MF and MG papers provides excellent print surface for offset, flexo, and digital printing. MG offers a smooth, glossy finish for vibrant color; MF provides a smooth matte for refined branding.

Wrapping Papers

Wrapping Papers

Versatile MG kraft paper ideal for wrapping—combining excellent printability and strength for retail and industrial use, including delicate items like glassware, steel parts, and premium packaging.

Paper finish

Our wrapping paper is available in a smooth Machine Glazed (MG) finish.

Strength properties

With grammages ranging from 50 to 90 g/m², this paper delivers an ideal balance of tensile strength and flexibility.

Printability

The MG surface offers a smooth, glossy finish that enhances color vibrancy and detail—ideal for premium branding, seasonal designs, and promotions. It performs well with flexographic, offset, and digital printing.

Mechanical resistance

Lightweight yet highly durable, this paper resists tearing and puncturing during wrapping, folding, and transport.

Frequently asked questions

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